jQuery属性等于选择器不适用于自定义属性

Hi am attempting to fire off some jQuery on the click event of a div. I am attempting to target the element via jQuery's attribute equals selector, but I have not had any luck so far. I've used this selector several times in the past, but never with a custom attribute. It seems unlikely that a custom attribute would cause an issue with using this method to me, but maybe I'm wrong. Anyway here is the code I am using:Hi am attempting to fire off some jQuery on the