在PHP中比较两个相同的字符串会返回false

This one is completely beyond me. I'm trying to compare two strings. When I echo them, they appear to be identical, yet when I compare them with the '==' operator, it returns false. For example, when running the code below on my database. It outputs things like "APPARENTLY Apple does not equal Apple". Can anyone shed any light on this?This one is completely beyond me. I'm trying to