在ASP.NET页面上重复使用多次变量

I feel somewhat foolish asking such a simple question, but I can't seem to find an answer. I'm new to ASP.NET (C#), but I'm learning by building a simple set of web pages that display a report. I have a variable that represents a company name. I need to output this variable in multiple places on the web page. The only way I have found to output a variable this is with:I feel somewhat foolish asking such a simple qu