如何在安装和部署中运行“.bat”文件？

I am newbie creating a setup in visual studio 2010 in which I want to run my example.bat file in which there are two file, one example.exe file and one example2.msi file, I want to run example.bat files now my project creates a shortcut on desktop which run example.bat file. i want when user run the set up so example.bat file should run. How to run first batch file in my setup and deployment project?I am newbie creating a setup in visual studio 2