The trophy case in the tiny conference room outside Isaac Larian’s corner office spans an entire wall. It overflows with the dolls that have made him a fortune, from his first hit, the miniskirt-clad Bratz toys, to the latest, the Lalaloopsy dolls with their bumble-gum pink and neon-orange coils of hair. Scattered among Larian’s girls are framed dollar bills in various denominations, the spoils from employees, friends and business partners who bet that one product or another would flop–and lost. A recent example is a 0 bill from a sales executive who doubted Lalaloopsy would ever catch fire. His message of surrender scrawled in black ink: “I was wrong.”The trophy case in the tiny conference room