iOS应用程序不会发出iAd请求

So this may be a dumb question but I'm a bit confused and wanted get some of your opinions. An app I created just went live in the app store on Friday night (1/9). I developed the app to use iAds but believe I have it setup incorrectly. No ads are being displayed (though it seems like it attempts to) and while the apple website states "live ads" I see 0 requests. So this may be a dumb question but I'm a bit co