I am working with a third client that will be using both a SQL and NoSQL solution (often SQL Server and Mongo). The last two clients I worked with understood a great deal of technical information, so phrases like relational database or document storage made sense to them. I tend to use bank processing as a SQL example and blogging storage as a NoSQL example, which - up to this point - have made sense to my clients. When clients think of examples like transactions and "live feeds" that can be hundreds of thousands of characters, they can sometimes prefer both solutions.I am working with a third client that will be u