从asp.net网站访问本地自托管WCF服务

I have a WCF service library that I'm hosting in a Windows Forms application. I would like to call that service from an asp.net website that is hosted on azure website. I created a service reference at the website project and tried to call some of the service functions from code behind. When I do so I get the following error:I have a WCF service library that I'm hosting i