创建数据模型的最佳实践

For a current project I'm creating a data model. Are there any sources where I can find "best practices" for a good data model? Good means flexible, efficient, with good performance, style, ... Some example questions would be "naming of columns", "what data should be normalized", or "which attributes should be exported into an own table". The source should be a book :-)For a current project I'm creating a data model