C程序可以修改它的可执行文件吗?

I had a little too much time on my hands and started wondering if I could write a self-modifying program. To that end, I wrote a "Hello World" in C, then used a hex editor to find the location of the "Hello World" string in the compiled executable. Is it possible to modify this program to open itself and overwrite the "Hello World" string? I had a little too much time on my hands and st